Why the Vicks Ad Campaign Cares and Cures!

Vicks Ad TransgenderTime for a standing ovation, for Publicis Singapore, the amazing team behind the new ad for P&G’s Vicks that has been entitled ‘Touch of Care’. And here is why I think, this astounding ad campaign cares and cures in ways more than one!

The campaign features a young girl Gayatri, who is currently being raised by her mother Gauri Sawant, ever since the former had turned an orphan ten years back. Looking out of a speeding bus on a bright sunny day, Gayatri remembers as to how her mother had walked into her life, when her real mother had passed away. Continue reading “Why the Vicks Ad Campaign Cares and Cures!”

Georgettan’s Pooram (2017) Malayalam Movie Review by Veeyen


‘Georgettan’s Pooram’ is a festive film that has its crackers bursting all over the place, hoping to enthuse its viewers with a glittery show of sound and colours. The show over, its blankness becomes way too apparent, and only the distant reverberations of the blasts and bangs and the pungent odour of the smoke remain.


Georgettans-Pooram-Review-Veeyen Continue reading “Georgettan’s Pooram (2017) Malayalam Movie Review by Veeyen”