Why the Vicks Ad Campaign Cares and Cures!

Vicks Ad TransgenderTime for a standing ovation, for Publicis Singapore, the amazing team behind the new ad for P&G’s Vicks that has been entitled ‘Touch of Care’. And here is why I think, this astounding ad campaign cares and cures in ways more than one!

The campaign features a young girl Gayatri, who is currently being raised by her mother Gauri Sawant, ever since the former had turned an orphan ten years back. Looking out of a speeding bus on a bright sunny day, Gayatri remembers as to how her mother had walked into her life, when her real mother had passed away. Continue reading “Why the Vicks Ad Campaign Cares and Cures!”